Founders of the association realized the need to bring Hotel owners in the country to have common thread in fostering services offered from accommodation to recreation facilities etc.
Vision: To be the best provider of hospitable services in the hospitality industry.
Mission: To provide superb standard of accommodation, facilities and services to both domestic and international tourists.
Objectives: When the association was formed, the members had many varied objectives as follows:
* Lobbying and advocacy
* Information collection, analysis and dissemination.
* To promote and protect the interest of hotel owners in Uganda.
* To promote capacity building in the hotel staff.
* Collaboration with donor agencies and government.